Writing a business plan might seem daunting at first, but it’s really just an outline of your vision. Although you can find hundreds of writers who can write business plans, there’s no one who knows your ideas better than you and no one who has the same passion as you. Your enthusiasm should come through your business plan. Here’s how to get started.
Page 1 of Your Business Plan
The first page of your business plan is the executive summary. Include your mission statement, a short description of your products and services, a paragraph about the ownership structure and a summary of your plans and goals. Sometimes, it’s easier to write this section last.
The Body of Your Plan
The bulk of your business plan should include these things:
- Describe the company. Include its registered name, physical locations, history and key people.
- Long and short-term goals. What do you hope to accomplish? Think about the next year and the next five years.
- Describe the legal structure of your business and who owns what percent of the business. If there are multiple owners, include information about each person’s involvement.
- Offer extensive information about your product and services. Talk about your sales and distribution strategy, how you plan to fill orders and how your product or service is different from the competition.
- What is your sales and marketing plan?
- Dedicate a section to financial information that includes your P&L statement, a balance sheet and cash flow statement.
- Discuss financial projections. Be optimistic, but realistic.
Think of your business plan as a living document that will be the structure for your business. It’s not something that you’re going to write and stick in the file cabinet. You may need to update your plan occasionally as your business grows and changes.
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